About Us

With a proud history that can be traced back to 1865, the Allana brand represents a long tradition of quality, innovation, and excellent customer service.

There is an immense pride and pleasure in the grand heritage and legacy of the brand. The group has grown from modest beginnings to a chief player across many products and industries. Every decision and action at Allana Group is steered by the brand's guiding values, found embedded in legacy, customer focus, excellence, market leadership and integrity and commitment. Allana is an internationally well-known brand for animal protein, fruits and vegetables, pet food and pet solutions inter alia many other businesses and products. The Allana group has earned and enjoys the trust of customers over 80 countries for nutritious, hygienic, and risk-free products. One of the businesses of Allana Group is called Allana Pet Solutions (APS), which is a fast-growing, young and dynamic business which saw the opportunity in the pet food and treats industry 15 years back.

Our Milestones

Bowlers is an Honest and exceptional Nutrient Balanced with Natural Antioxidant Preservative recipe for your dogs of all breeds and sizes. Established in 2022, Bowlers was started as a commitment to provide the best quality products and nutrition for pets across the globe. It is the result of an idea to deliver a product that is for harmonious, honest, and happy health of pets.

Bowlers believes in bringing happiness for your pets, increase their vitality and keep them always playful for a better quality of life

Our Milestones

Zaheerabad Plant

We've a groundbreaking pet food manufacturing plant in Zaheerabad, India. This investment signifies our unwavering dedication to pet health and happiness. This facility isn't just Asia's largest pet food producer, it's also equipped with cutting-edge technology to create high-quality, delicious, and affordable pet food. With a capacity of 10 tons per hour and an investment of Rs. 200 Cr, this facility is equipped to meet the growing demand for high-quality pet food products.

Our Milestones

Purrfeto is a brand that embodies a deep sense of culture and care through its products. The brand was created with a commitment to offer the finest quality nutrition for cats of all breeds and sizes. Our Mediterranean-inspired connection with fresh fish, are designed not just to nourish but to celebrate the unique nature of cats through its illlustrations and brand language.

At Purrfeto, we believe that every cat deserves the very best. That's why our carefully crafted formula includes high-quality proteins for strong muscles, essential vitamins and minerals for a shiny coat, and natural antioxidants to boost immunity. We’re mindful of your cat's health, ensuring that our food supports everything from digestion to joint health, so your feline friend can live a long, happy, and playful life. With Purrfeto, you're not just feeding your cat; you're nurturing a bond built on love, care, and the finest nutrition available.

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Our Mission

At Bowlers, our mission is to deliver premium-quality products and services that honor our heritage while continuously exceeding customer expectations. We strive for excellence, uphold integrity, and lead the market with a commitment to customer-focused solutions.

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Pet Products
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Pet Experts
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Pet Stores
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Reach

ACPL launched Bowlers in 2022 with the ambition to become the reference brand for quality pet products and services from India. Our brand is an extension of the legacy at Allana.

Bowlers is an idea of a product that is for harmonious, honest, and happy health of pets. It is an honest brand in having the nutrients it declares that takes care of all organ systems working in harmony for a healthy dog being happy. Bowlers as a brand has a vision to be the reference for quality products produced in India across all ranges for consumers across the world.

This strategic pivot is aligned with Allana Consumers Products Ltd comprehensive growth blueprint to increase both its market influence and the diversity of its product offerings within the rapidly flourishing pet care industry in India. The firm aims to meet the rising demand for high-quality pet food products both within India and globally

Our Vision

At Bowlers, we envision leaving an enduring mark of excellence on the global map by providing quality products and services that are analogous to our heritage

Core Values

Integrity and Commitment

We uphold integrity and transparency, building lasting relationships based on trust and a commitment to pet well-being and customer satisfaction.

Excellence

Our dedication to superior quality ensures that we provide only the best for your pets, setting new benchmarks in the industry.

Customer Focus

Our customers are at the heart of what we do. We aim to exceed expectations by delivering products that enhance the lives of pets and their owners.

Embrace Legacy

Embracing our legacy means continuously upholding the standards set by those before us, ensuring that every product we create reflects our commitment to excellence.

Market Leadership

Our goal is to shape the future of pet nutrition by consistently offering cutting-edge products that meet the evolving needs of our customers.

Harmonious

Our formulas have specific nutrients for specific purpose to better synchronize body organs in harmony.
Honest

We deliver what we promise; from ingredients to processes and our intentions.
Happy

Formulas for better quality of life for a pet to be happy.